• Published on June 9

Experience the New ROX 01: Electric Luxury SUV Arriving Soon at POF Rental

Dubai, UAE – June 9, 2025 — POF Rental is proud to announce the upcoming arrival of the ROX 01, a cutting-edge hybrid-electric SUV, to its premium Luxury and Sports Car Fleet in Dubai. The addition of the ROX 01 signals a continued expansion of POF Rental’s commitment to offering eco-conscious vehicles without compromising on performance, style, or capability.

Crafted by ROX Motors, the ROX 01 is one of the most exciting new entries into the high-performance SUV market. It seamlessly blends aggressive design, electric mobility, and off-road durability, making it an ideal fit for both urban luxury and adventurous drives.

A New Benchmark in EV Utility

The ROX 01 is classified as an Extended Range Electric Vehicle (EREV), pairing a 56 kWh lithium-ion battery with a 1.5-liter petrol engine that acts as a range extender. The vehicle offers:

• Up to 235 kilometers of all-electric driving,
• A combined range of over 1,100 kilometers with the hybrid system,
• 350 kW of power and 740 Nm of torque,
• A 0–100 km/h acceleration in 5.5 seconds.

Built on a high-strength steel frame, the ROX 01 is engineered to handle both urban and off-road environments. The SUV features adaptive terrain modes including Sand, Rock, and Snow, and is capable of wading depths of up to 700 mm, making it suitable for UAE’s diverse driving conditions.

Premium Comfort Meets Smart Technology

Internally, the ROX 01 offers a luxurious cabin equipped with:

• Zero-gravity Nappa leather seating,
• 15-inch touchscreen infotainment system with Apple CarPlay,
• 12.3-inch digital driver cluster,
• Wireless charging, ambient lighting, and a panoramic sunroof.

Additional features such as a 360-degree camera system, Level 2 driver-assistance technology, and vehicle-to-load (V2L) external power output further elevate the vehicle’s appeal among tech-savvy drivers.

Availability and Pricing

POF Rental has confirmed that the ROX 01 EV will be available for booking starting late June 2025, with a daily rental rate of AED 650.

Drivers must be 23 years or older and present valid identification and a driver’s license to qualify for the rental.

For further details or to reserve the ROX 01 EV, visit: https://pofrental.com